At Broadway Auto Transport, your privacy is our priority. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your data. By using our website or services, you agree to the practices described in this policy.
1. Information We Collect
We may collect the following types of information:
1.1 Personal Information
- Full name
- Email address
- Phone number
- Pickup and delivery addresses
- ZIP codes
- Billing details
- Preferred contact method
1.2 Vehicle Information
- Vehicle make, model, year
- Vehicle condition (running/non-running)
- Modified or oversized vehicle details
1.3 Shipping & Service Information
- Requested shipping date
- Transport type (open/enclosed)
- Special instructions for pickup/delivery
- Origin & destination cities/states
1.4 Automatically Collected Data
Through cookies, analytics tools, and server logs:
- IP address
- Device type
- Browser type & version
- Pages visited
- Time spent on our website
- Location (approximate)
- Referring URLs
1.5 SMS Consent Data (TCPA Compliant)
If you provide your phone number:
- We may send SMS updates, quotes, reminders, and promotional messages
- Phone numbers are never shared or sold to third parties
- You may opt out anytime by replying STOP
2. How We Use Your Information
Your information is used to:
2.1 Service Delivery
- Provide auto transport quotes
- Contact you for confirmation or clarification
- Schedule pickup and delivery
- Process payments and deposits
- Communicate with carriers/drivers
2.2 Customer Support
- Answer inquiries
- Resolve issues
- Provide shipment updates
2.3 Marketing & Communication
(You may unsubscribe anytime)
- Send promotional offers
- Follow up on incomplete quote forms
- Send seasonal discounts
- Automate remarketing (Google/Facebook ads)
2.4 Website Improvement
- Analyze traffic and behavior
- Improve user experience
- Optimize website performance
2.5 Legal & Compliance
- Prevent fraud
- Comply with state and federal laws
- Maintain shipping and financial records
3. Legal Basis for Processing (For Compliance)
We process your data based on:
- Contractual necessity – to provide transport services
- Legitimate interest – to improve our site & services
- Consent – SMS, marketing emails, cookies
- Legal compliance – tax, billing, fraud prevention
4. How We Protect Your Information
We use industry-standard security measures:
- Encrypted data storage
- Secure SSL certificates
- Firewalls & intrusion detection
- Access restricted to authorized staff only
- Regular security audits & updates
SMS & Phone Number Protection
- Phone numbers collected for quotes or SMS communication are not sold, shared, or transferred
- Used only for service-related communication
5. Data Sharing & Third-Party Disclosure
We do not sell or trade your personal information.
We may share your data ONLY with trusted partners who support our operations:
5.1 Service Providers
- Auto transport carriers
- Dispatch partners
- Payment processors
- Customer support tools
- Email & SMS service providers
All partners are required to keep your data confidential.
5.2 Legal Requirements
We may disclose information if required:
- By law, subpoena, or government request
- To enforce our legal rights
- To prevent fraud or illegal activity
6. Cookies & Tracking Technologies
Our website uses:
6.1 Cookies
Used to remember preferences, maintain sessions, and track activity.
6.2 Analytics Tools
Such as Google Analytics, Meta Pixel, and similar platforms:
- Track conversions
- Improve website performance
- Measure ad effectiveness
6.3 Remarketing Tools
We may show ads on:
- Other platforms
You can disable cookies via your browser settings.
7. Data Retention
We retain your information for:
- Marketing purposes: up to 24 months
- Billing & legal documents: 7 years
- Inactive leads: deleted after 24–36 months
- SMS consent logs: as legally required
You may request deletion of your data at any time.
8. Children's Privacy
Our website is not intended for individuals under 18. We do not knowingly collect or store information from minors.
9. Your Rights
Depending on your location, you may have the right to:
- Access your personal information
- Request correction or deletion
- Opt out of marketing communications
- Opt out of call/SMS marketing
- Request a copy of your data
- Withdraw consent at any time
To exercise these rights, email us at:
📧 privacy@broadwayautotransport.com
10. Changes to This Privacy Policy
We may update this Privacy Policy at any time. Updates will be posted on this page with a new "Effective Date." Please review it periodically.
11. Contact Us
If you have questions about this Privacy Policy or how we protect your information, contact us:
